2024 Fall > UGRD > mkt > mkt 405
Web Page Marketing
Course #: mkt 405
Description:
In a short period of time, use of the Internet for marketing communications and commercial transactions has become commonplace among consumer product and service firms, business-to-business marketers, and nonprofit organizations. Use of the Internet for marketing purposes involves all basic marketing disciplines and adds the important elements of interactivity and tractability. It requires a user-level understanding of the technologies that make the Internet a communications medium and a transactional channel. This course provides the fundamental knowledge and marketing perspective required to successfully incorporate the Internet into the marketing activities of organizations of all types and sizes.
Pre Requisites:
Pre-req = MKT 301 and a minimum of 60 creditsMGT majors only
| Section | Class Number | Schedule/Time | Instructor | Location | |
|---|---|---|---|---|---|
| 01 | 3842 | - |
Napolitano,Paul | On-line course | |
|
Session:
Regular
Class Dates:
09/03/2024 - 12/13/2024
Capacity:
35
Enrolled:
25
Status:
Open
Credits:
3/3
Class Notes:
Pre Requisites:
Pre-req = MKT 301 and a minimum of 60 creditsMGT majors only
Course Attributes:
Non-degree exclude from list
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